Automate the Busy Work, Focus on Moving Freight
From booking intake to carrier coordination, Reason handles the repetitive tasks so your team can focus on customer relationships and growing your business.
Common Challenges We Solve
Results You Can Expect
Built for Freight Forwarders
Purpose-built features that address your specific operational needs.
Booking Automation
Automatically extract shipment details from customer emails, create bookings, and send confirmations—without manual data entry.
Document Processing
Extract data from BOLs, commercial invoices, packing lists, and ISFs with 99%+ accuracy. Populate your TMS automatically.
Carrier Communication
Auto-generate booking requests, track responses, and manage carrier relationships with intelligent email handling.
Rate Management
Capture and organize rate quotes from carriers. Compare options and respond to customer inquiries faster.
Shipment Tracking
Consolidate tracking updates from multiple carriers. Send proactive status updates to customers automatically.
Invoice Reconciliation
Match carrier invoices to shipments, flag discrepancies, and streamline accounts payable workflows.
Automation Use Cases
See how freight forwarders use Reason to transform their operations.
New Booking Intake
Customer sends shipping instructions via email. Reason extracts origin, destination, commodity, and schedule requirements, creates the shipment in your TMS, and drafts a booking confirmation for your review.
Documentation Management
When documents arrive (BOL, commercial invoice, packing list), Reason extracts all data points, validates against existing records, and flags any discrepancies for human review.
Customer Status Updates
Customers email asking "where is my shipment?" Reason identifies the shipment, pulls current status from carriers, and drafts a personalized response in seconds.
Carrier Rate Requests
Need quotes from multiple carriers? Reason generates rate request emails, tracks responses, and consolidates quotes into a comparison for quick decision-making.
See Reason in Action
Get a personalized demo and see how AI automation can transform your logistics operations.