Automate the Busy Work, Focus on Moving Freight
From booking intake to carrier coordination, Reason handles the repetitive tasks so your team can focus on customer relationships and growing your business.
Common Challenges We Solve
Results You Can Expect
Built for Freight Forwarders
Purpose-built features that address your specific operational needs.
Booking Automation
Automatically extract shipment details from customer emails, create bookings, and send confirmations, without manual data entry.
Document Processing
Extract data from BOLs, commercial invoices, packing lists, and ISFs with 99%+ accuracy. Populate your TMS automatically.
Carrier Communication
Auto-generate booking requests, track responses, and manage carrier relationships with intelligent email handling.
Rate Management
Capture and organize rate quotes from carriers. Compare options and respond to customer inquiries faster.
Shipment Tracking
Consolidate tracking updates from multiple carriers. Send proactive status updates to customers automatically.
Invoice Reconciliation
Match carrier invoices to shipments, flag discrepancies, and streamline accounts payable workflows.
Automation Use Cases
See how freight forwarders use Reason to transform their operations.
New Booking Intake
Customer sends shipping instructions via email. Reason extracts origin, destination, commodity, and schedule requirements, creates the shipment in your TMS, and drafts a booking confirmation for your review.
Documentation Management
When documents arrive (BOL, commercial invoice, packing list), Reason extracts all data points, validates against existing records, and flags any discrepancies for human review.
Customer Status Updates
Customers email asking "where is my shipment?" Reason identifies the shipment, pulls current status from carriers, and drafts a personalized response in seconds.
Carrier Rate Requests
Need quotes from multiple carriers? Reason generates rate request emails, tracks responses, and consolidates quotes into a comparison for quick decision-making.
Frequently Asked Questions
How does Reason automate document processing for freight forwarders?
Reason uses AI to extract data from BOLs, commercial invoices, packing lists, and ISFs with 99%+ accuracy. Documents are classified automatically and data is populated into your TMS without manual entry.
Can Reason integrate with my existing TMS?
Yes. Reason integrates with both off-the-shelf platforms and proprietary legacy systems to ensure data flows automatically between your tools.
How long does it take to get started?
Most freight forwarders are live within one week. Our team handles implementation end-to-end, including integration with your existing systems.
Does Reason handle multi-modal shipments?
Yes. Reason processes documentation across ocean, air, and ground shipments, consolidating tracking and documentation from multiple carriers into a single view.
Do I have to use the full platform or can I start with just one capability?
You can absolutely start with just the part you need. Whether it's document extraction, email automation, or a full end-to-end workflow, Reason integrates into your existing process at whatever scope makes sense for your team.
Explore Other Industries
See how Reason automates workflows across the supply chain.
See Reason in Action
Get a personalized demo and see how AI automation can transform your logistics operations.